The riches are in the niches.
A saying that makes you realize you’ve probably been pronouncing “niche” wrong this whole time… like itch with an n.
If you’re interested in making money with a faceless instagram account, creating content, or developing digital products, odds are you’ve heard about the important of finding a niche.
What’s a niche you ask? A niche is a specific area or topic. It’s something that you’re passionate about and that you have a unique perspective or expertise on.
When it comes to a faceless instagram account, this is so important.
A niche lets you really drive home your USP’s and brand voice when your face can’t. But how do you go about finding your niche? Here’s a step-by-step guide to help you get started.
How To Find Your Niche
Before we jump into the practical steps, let’s talk about why finding your innate niche is so crucial. Your niche is your sweet spot—the intersection of what you love, what you’re good at, and what people need. It’s where your passions and skills meet market demand. When you operate from this place, your work feels more authentic and enjoyable, and your audience can sense that genuine passion.
So how do we find this?
Step 1: Reflect on Your Interests and Passions
The first step in finding your niche is to take some time to reflect on what you’re interested in and what you’re passionate about. Anything from a hobby you love or something you’re really good at.
If you ask me, there’s no such thing as too small of a niche. Consider Reddit. There are subreddits for just about every topic under the sun each with passionate communities behind them. The same goes for Instagram.
To get started, do a quick brain dump of all the things you enjoy doing in your free time. Also consider any causes or issues that are important to you and add those to the list.
Once you have your list, take some time to think about what it is about each of these interests and passions that draws you to them.
Do you love the creativity and self-expression of painting? Do you appreciate the relaxation and escape that reading provides? Understanding the underlying motivations behind your interests and passions can help you narrow down your niche and find a focus that truly speaks to you.
Step 2: Consider Your Skills and Expertise
Ok, so you love painting… but if you’re more Bob the dog than Bob Ross with a paint brush, then you won’t get far. In addition to your interests and passions, it’s important to consider your skills and expertise when trying to find your niche.
What are you naturally good at? What do you have experience or training in? These factors can help you identify areas where you have a unique perspective or a competitive advantage.
For example, if you’re obsessed with finances and love talking about money, but you also have your Notion budget spreadsheet dialed in, you might consider starting a faceless instagram account in the budgeting space. Let your pre-existing passions guide you.
You want to narrow it down to areas you:
- Feel truly excited and curious about daily
- Consider yourself very knowledgeable in already
- Could create endless content around
Step 3: Research Your Niche
Once you have a list of potential niches, it’s time to narrow them down.
Here are a few things to consider in narrowing your list.
Demand: Is there a demand for the product or service you’re considering offering in your niche? You’ll want to make sure there is a market for what you’re offering before you invest too much time and energy into it. You can research this by looking at industry reports, talking to potential clients or customers, and examining the competition in the market.
Competition: How crowded is the market in your niche? While it’s not necessarily a deal-breaker if it’s a crowded space (take making money from MRR for example), you’ll want to consider how you can differentiate yourself and stand out from the competition. Look for opportunities to offer unique products or services, or to position yourself as an expert in a certain area.
Profit potential: Is it possible to make a living in your niche? While making a profit isn’t the only reason to pursue a particular niche, it’s important to consider whether it’s a viable option.
Alignment with your values: Does your niche align with your personal values and goals? It’s important to choose a niche that aligns with your values and that you feel good about contributing to. This will make it easier for you to stay motivated and passionate throughout your journey.
Step 4: Narrow Your Niche
Once you’ve done some reflection and research, you may find that you’re interested in a specific sub-niche within your broader area of interest. For example, if you’re interested in health and wellness, you might find that you’re particularly passionate about helping people with anxiety or holistic health.
Narrowing your focus to a specific sub-niche can help you stand out from the competition and make it easier for potential customers to understand what you offer. Alex Hormozi is a big believer in niching down HARD in the beginning. The more specific you can be, the more you can charge for what you’re selling.
Practical Tips for Finding Your Niche
Now that we’ve covered the framework, here are some practical tips to help you find or refine your niche:
1. Analyze your competitors
Look at what successful people in your field are doing. What niches are they focusing on? How are they engaging their audience? Use this information to identify gaps in the market that you can fill with your unique perspective.
2. Be authentic
Your niche should reflect who you are and what you genuinely care about. Authenticity is key to building trust and a loyal following. Don’t try to force yourself into a niche that doesn’t feel right just because it seems popular.
3. Stay flexible
Remember that your niche can evolve over time. As you grow and learn, you may discover new interests or areas of expertise. Don’t be afraid to pivot and adjust your focus as needed.
The Niche Debate: Focus or Flexibility?
There’s a lot of debate about whether you should niche down or keep things broad. Some argue that having a clear niche helps you stand out and attract a loyal following, while others believe that being too niche can limit your potential audience.
Here’s my take: You can do both. It’s a fluid process, and you don’t have to lock yourself into one narrow category forever. If you’re a product or service owner, focusing on a specific niche makes sense. But if you’re an influencer or content creator, your personal brand can be your niche, allowing you to evolve and diversify your content as you grow.
