How To Use Keywords On A Faceless Instagram Account

If you’ve heard other creators talking about using keywords on a faceless instagram account and you want in, look no further.

Keywords are essentially the easiest way to boost your IG SEO, SEO meaning search engine optimisation. Think of SEO as the cheat codes to get your content seen by the right people. Just like when you’re ordering from Uber Eats and you want to make sure your food gets delivered to your doorstep and not your neighbor’s, SEO helps your content land in the right feeds.

But how do you do actually do it properly… and how do you know if it’s working?

Let’s dive into how to make your Instagram reels pop with the right keywords.

The power of SEO on instagram

Depending on how deep you are in the world of digital marketing, you may already be familiar with SEO. If you’re not, all you need to know is that it’s a HUGE player for business and websites trying to rank on Google. It’s how they end up in front of the right eyes. On Instagram, SEO does something similar. It ensures your posts, reels, and stories get seen by your people – kind of like how you always seem to find those perfect avocado toast photos.

To make this happen, you need to use keywords your target audience is actually searching for.

How do I find the right keywords to use?

First, head over to the Instagram search page – you know, the magnifying glass icon.

At the top, there’s a search bar. This is where the magic happens.

This is where your customer would be searching for relevant content, so, think about what your target customer would actually be typing in…

Keep it simple and avoid using jargon that might confuse people who aren’t in the know.

Let’s keep it real: nobody’s searching for “Master Resale Rights” or “garment restructuring” unless they’re in some super niche circle. Instead, go with easy-to-understand terms like “make money online” or “clothing design.”

Think of it like this: you want to attract people who might not even know what those fancy terms mean yet. The simpler, the better.

Utilizing Instagram’s suggested keywords

When you type a keyword into the search bar, don’t hit enter right away. Let it sit for a second. Instagram will start showing you various suggestions. For example, if you type “make money online,” you might see suggestions like “make money online from home,” “make money from home,” or “make money with AI.”

You’ll also see thriving accounts in these niches. Accounts like “Make Money with Fran,” “Make Money with Becca,” and “Make Money with Kelsey” have nailed their keywords. You should do the same – it’s like window shopping for ideas.

So, in steps:

1. Identify Keywords: Type in your keywords and note down the suggestions.
2. Write Them Down: Record these keywords verbatim. Think “Instagram growth tips,” “growth hacks,” “social media expert.”
3. Use in Captions: Slip these keywords into your captions. Place them at the bottom of your posts, after your call to action (CTA).

This way, Instagram’s algorithm gets a clear idea of what your content is about and who should see it.

Where to use keywords on Instagram

There are six (potentially seven) places you can utilize keywords to your advantage, according to Instagram.

• Username: Make sure your username reflects your niche. If you’re into digital marketing, something like @DigitalDiva works better than @Sunshine123.
• Nameplate: This is the name that appears in bold on your profile. Use keywords here. Instead of just your name, try “Jane | Digital Marketing.”
• Bio: Your bio is prime real estate. Sprinkle in those keywords, like “Helping you grow your Instagram and make money online.”
• Hashtags: Use relevant hashtags in every post. They’re like little signposts leading people to your content.
• Captions: Naturally integrate keywords into your captions. It helps the algorithm understand your content.
• Alt Text: When creating a new post, go to Advanced Settings and scroll to the bottom where you see Write Alt Text. Here you want to type your keywords (no more than 100 characters).

The seventh, and it’s controversial, is in your reel itself. And we’ve seen it done… There’s a myth out there that you can hide keywords by making them tiny and sliding them off-screen. Don’t do it. It’s like trying to cheat on a test by writing answers on your arm – someone’s going to catch you, and it won’t end well.

Instead, integrate keywords naturally into your captions. Keep it real and user-friendly. No one likes spammy content, and neither does Instagram’s algorithm.

Practical Tips for Keyword Integration

Example 1: Digital Products

If you’re selling digital products, use keywords like “digital downloads,” “online courses,” “eBooks,” or “printable planners.” Here’s how you might structure a post:

Caption: “Ready to take your productivity to the next level? Check out our new printable planners! Perfect for organizing your day and achieving your goals. #productivity #digitaldownloads #onlinecourses”

Example 2: Instagram Growth

For a post about growing your Instagram following, try this:

Caption: “Looking to boost your Instagram presence? Here are 5 tips to help you grow your following organically. #InstagramGrowth #SocialMediaTips #GrowthHacks”

Example 3: Side Hustle Ideas

If you’re sharing side hustle ideas, consider this approach:

Caption: “Need extra income? Here are some side hustle ideas you can start today! From freelancing to selling digital products, find what works for you. #SideHustle #MakeMoneyOnline #Freelancing”

Final thoughts

Remember, SEO isn’t a one-and-done deal. What people are searching for will change, so you will need to regularly update your keywords based on trends and search behaviors. Every couple of weeks, revisit your market research to make sure your keywords are still relevant. This helps keep your content fresh and discoverable.

Use the Explore tab often to see what’s trending. It’s like people-watching, but for content ideas. Look for posts with high engagement and check out what keywords they’re using.

Keep experimenting, stay engaged with your community, and refine your strategy based on what works best.

And remember, keyword stuffing is a no-go. It’s like trying to smuggle snacks into the movies – it’s just not worth the risk and a sure fire way to get shadowbanned. Stick to natural, engaging content that genuinely resonates with your audience.