If you want to change your life with faceless marketing, you’re going to need to set up your faceless instagram account for success. This sounds easy enough… just start, right? Wrong. It’s the stumbling block that so many girls fall at. The first step.
Across the world, girls (myself included) are making more money than they ever thought possible on Instagram, without ever having to show their face. $5,000 months. $10,000 months. $50,000 months. The possibilities are endless, but only if you’re in the mix.
Lucky for you, starting a faceless instagram account has never been easier. Contrary to popular belief, the resources you need to get started are free and available to anyone with an internet connection.
Don’t buy that $499 course… instead, you’re going to want to grab a coffee, pull up a chair and get ready to follow this step-by-step guide to taking your first steps to financial freedom.
That’s Girl Math we can get on board with.
RECAP: What is Faceless Marketing? If you’re here you most likely already know what faceless marketing is, but if not, let me change your life in three sentences. Faceless marketing is what it sounds like: creating an online peseence and monetizing it without ever showing your face. Through the use of content banks, you can establish your own personal brand and sell products digitally without having to show up as yourself.
How To Set Up and Optimise Your Account
But first, baby steps. Before you can start to even think about making money with faceless marketing, you’re going to need to have your niche and target customer mapped out. Understanding who you’re going to serve and what you’re going to serve them will guide your choices setting up your account, so spend some time doing this.
If you’ve not yet ticked those boxes… try the following posts.
Once you’ve nailed that down and out have a clear idea about your target audience, work through the following 5 step process. For four out of five, you don’t need to overthink too much as you can adapt and change as you go along. This just gives you a starting point.
1. Choose Your Username
First up, username. While I’ll tell you not to overthink 90% of these steps, this is the one area to spend a little bit more time on. Why? Because the right username needs be relevant. Relevant to your content, niche, or brand. Let’s say you go with @thefacelessPT and then decide that you want to help travel creators instead of fitness, then you’re a little stuck.
Selecting the right username is crucial as it represents your brand. If you’re not 100% confident you’ll stick with your niche, keep it broad. Some great examples are @thefacelessmethod, @shygirlmoney, @30flirtyandfinanciallyfree. These are really broad and make it easy for the creators to pivot within the account.
If you’re starting with a blank slate, write down some words or phrases that you like, and then plug them into ChatGPT and ask it to expand on your ideas. You would be surprised at how much it can help build out some ideas.
When you go to choose your username, keep the following in mind:
🎾 Relevance: Ensure your username reflects your content or niche. It should be easy to remember and related to what you’ll be sharing.
🐇 Simplicity: Keep it simple and easy to spell. Complicated usernames can be hard to remember and type correctly. While sometimes necessary, it’s generally better to avoid using numbers or underscores as they can make the username less memorable.
🎱 Unique: Try to be unique. Both in the sense of availability and overall feel. Check if the username you want is available and not already being used by another account. This goes for all platforms. Sure, the name you want might be available on Instagram, but have you checked TikTok, Pinterest and domain availability, cover all basis.
🪄 Test it Out: Before finalizing, try saying the username out loud. Is it easy to say and remember?
Username done… now it’s time to select your name.
I’d suggest using your name or business name and then include the people who you serve. For example, mine is Kirk | Faceless Instagram For Entrepreneurs.
Here’s some more examples for inspiration:
Sara | Faceless Marketing for Introverts
Lindsey Johnson | Digital Business Mentor
Tori | Digital Marketing & Instagram Growth
2. Create Your Logo and Branding
Now, it’s the fun part. And if you’re anything like me, the part you’ll lose HOURS to.
Instagram is a visual platform.
Creating a logo, defining your color scheme and choosing your fonts are integral parts of a strong visual identity. However, starting out this super super simple. Your branding can develop as you grow. Unlike your username which is a little more permanent, you can really refine your branding later down the line. Ultimately, to get started, you just need the following:
- A Basic Logo: Keep it simple and easily recognizable, especially for your profile picture. My own logo is simply a division symbol (get it, Girl Math). Canva offers various shapes, icons, and text options to create a clean and simple logo. Use elements that reflect your niche or content. For instance, if it’s about travel, you might incorporate a minimalist globe icon or an airplane silhouette.
- Typography: Choose a font that complements your brand style. Canva provides a range of fonts, but consider one that is readable and aligns with the personality you want to convey.
- Colors: Choose your brand colors wisely. For instance, blue can convey trust and professionalism, while yellow can signify optimism and energy. Aim for a primary color (main brand color) and a couple of complementary colors that work well together. Use your chosen colors consistently across your posts, stories, and highlights. This consistency helps in brand recognition. For example, Tinna from the Faceless Method is known for her forest green branding.
Canva provides a user-friendly platform with various design elements, templates, and color options that can help bring your branding vision to life. Use our branding templates to play around with different designs, and refine until you find a logo and color scheme that truly represents your brand on Instagram.
3. Write Your Bio
Your instagram bio is the first thing people see when they visit your profile. Get it wrong, and all of the hard graft you’ve put into that first reel to get them to your profile is wasted. To get it right first time, follow this really simple template for a four line bio that does the hard work for you:
LINE 1: What do you do, and who do you do it for?
Start with a clear introduction that defines who you are or what your brand represents. Use simple language that instantly communicates what you do or what your account is about. This could be as simple as ‘I help new moms create an additional income stream from home’ or ‘learn to make money on instagram without showing your face’. Start with a statement then simplify as much as possible to reduce characters.
LINE 2: Unique selling proposition
This is where you mention what sets you apart from everyone else who teaches people to make money on Instagram without showing their face. This could be as simple as saying ‘no $499 course required’ or ‘go from 0-100k followers from your living room. Mention what makes you or your brand unique. What value do you provide? Why should people follow you? If you have a specific niche or expertise, highlight it here.
LINE 3: Social proof
What gives you the right to teach? Your social proof could be the number of people who have downloaded your guide or signed up to your email list… these become your students ‘4000 students taught in 2023’ or how much you’ve made since starting your own journey ‘$190,000 in 12 weeks’.
LINE 4: Call to action
What do you want them to do? Encourage action in your bio. Whether it’s asking users to visit your website, check out your latest post, or join a community, provide a clear CTA.
LINE 5: Link to Stanstore or Flodesk
Use the “website” section to direct followers to your Stanstore or Flodesk landing page, here you’ll be able to offer them a freebie to opt in for.
Ultimately, you’ll be able to experiment with different versions to see what resonates best with your audience, but for a first go this is a great place to start. Remember these three following tips:
🎾 Reflect your personality or brand voice. Are you witty, professional, or casual? Inject humor or personality if it aligns with your brand and include emojis. Emojis can also make your bio more visually appealing, just don’t go overboard.
🎀 Include relevant keywords or hashtags related to your niche. This can help your profile appear in search results. Use searchable terms that your target audience might be looking for.
📃 Remember, your Instagram bio is limited in characters, so make every word count. This is not the place to list how many dogs you have or your favourite coffee order. People just need a snapshot of what you can do for them.
4. Automation
Be very cautious with granting third party apps account access in the early days. Yes, it’s easy to get swayed by planning tools such as Later, but ultimately, the jury is out on whether or not they limit your engagement.
For your initial set up, the only automation tool you should be using is Manychat. Manychat makes managing your growing community just that little bit easier… have you ever commented on a post and received an immediately reply, or a DM with an answer? That’s Manychat. It has a 14 day free trial so you can test it and create your own automations so you can decide for yourself.
5. Initial Wall of Posts
After your name, bio and branding, but it’s going to be your wall of posts that is going to get them to stay.
Before you get ready to hit publish on your first ever post, have 8 or so waiting in your drafts to follow up with and create that first grid of good content.
Content builds trust with your audience right from the start – if you’ve only posted twice, there isn’t much for them to post. Focus on creating 10 or so really good high-value content that grabs attention and keeps followers engaged. Valuable content encourages discussions, comments, and interactions. This engagement fosters a sense of community around your brand, attracting like- minded individuals.
Remember, “value” can take different forms depending on your niche—educational, inspirational, entertaining, problem-solving, etc. Tailor your content to what your audience finds most valuable and stay consistent in delivering that value. These initial posts are your opportunity to hook your audience and encourage them to stick around for more of your valuable content.
If you’re looking for a helping hand, our Roadmap to $10k lays out 30 example posts with captions, hooks and CTA’s to give you an easy copy and paste approach to get started. Inject your own story and personality and then hit the ground running.
